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Platform Overview

Learn about Frolics Digital SSP and its capabilities.

What is Frolics Digital SSP?​

Frolics Digital is a comprehensive Supply-Side Platform (SSP) designed to help publishers and media owners manage and monetize their advertising inventory across multiple channels.

The platform supports three primary advertising channels:

  • Digital Banner Advertising - Traditional display and programmatic advertising
  • Out-of-Home (OOH) - Digital billboards, transit ads, and digital signage
  • Over-the-Top (OTT) - Connected TV and streaming platform advertising

Platform Architecture​

Frolics Digital is built with a robust architecture featuring:

  • 20+ database tables supporting comprehensive data management
  • Hierarchical campaign structure (Order → Campaign → Line Item)
  • Multi-level approval workflows for orders, campaigns, and creatives
  • Advanced revenue sharing and financial management
  • Real-time reporting and analytics engine

Frolics Digital follows Google Ads Manager (GAM) standards to ensure familiarity for users transitioning from or working with GAM:

  • Uses "Line Item" terminology instead of generic "campaign"
  • Consistent 7-tab structure for campaign forms
  • Standard bid strategies (CPM, CPC, CPA, vCPM)
  • Similar targeting taxonomy and options
  • Compatible reporting metrics and dimensions